We all know that brand positioning is important but sometimes we need a few refreshers. Here are 3 simple but important tips to help refresh your content marketing strategy and keep it trendy and relevant.
- Add value
Make sure that your content matters to your consumers. Don’t just send out emails and promo products for the heck of it, make sure that the content you share with consumers has relevant value to their lives while also promoting your brand. This might require setting aside some tome to research who exactly your consumers/target audience are and what matters to them. You also might want to do some research on your competitors to make sure your sharing something different and recognizable.
- Represent and ideal image
Position your brand to a specific lifestyle. Try to represent something that your consumers want to be. This means taking the time to research and understand your consumers/target audience and positioning your brand as a building block to help get them to be the person they aspire to be.
- Engage across different channels
Get creative in the way that you communicate with consumers. Build your brand with a strong online presence by posting regular blogs and/or communicating with them on social media websites.