If you develop a video ad campaign without considering mobile video advertising, you're setting yourself up for failure. The mobile industry is exploding, and a savvy ad campaign must take advantage of it.
Here's everything you need to know about the explosive growth of mobile video advertising:
Is Mobile Really That Big?
Mobile is enormous. A ton of factors are contributing to this, including: increased smartphone penetration, better availability of 4G and broadband coverage, and devices with larger, more powerful screens.
The market is noticing these trends. Over the last year, mobile video advertising spend more than doubled! Growing from $720 million to over $1.5 billion, advertisers are really taking advantage of mobile videos.
More proof that mobile is huge comes from YouTube itself. YouTube has over 1 billion users, with millions of hours of content being streamed each day. How much of these views come from mobile? Exactly half. And that number is only going to keep growing.
Keep on reading to learn exactly what's hot in mobile, and how you can take advantage.
One major trend is that people are spending the vast majority of their time on mobile devices in apps. In fact, a recent study found that 86% of time on mobile devices is spent in apps, versus only 14% on browsers.
Another trend is that tablets are the preferred video-viewing device of mobile users, even though smartphones are more widely available. Research shows that as tablet penetration increases, their lead on smartphones, desktops, and laptops is only going to grow. By 2018, there's going to be an estimated 149 million video viewers!
Gaze upon the past of mobile video advertising!
How Can You Take Advantage?
One way you can immediately take advantage is by shifting your mobile ad investments directly into apps. Remember the study that found the majority of time is spent in apps? The same study also found that mobile advertising spending was criminally low for most applications. Take a look:
- Google represents 18% of time spent on mobile devices, and has 49% of the total ad spend.
- Facebook represents 17% of time spent on mobile devices, and has 18% of the total ad spend.
- Other applications represent 65% of time spent on mobile devices, and have 33% of the total ad spend.
Clearly, your money is best spent on mobile video advertising in apps. You're going to have less competition for a slice of the largest pie! A good idea would be to make room for this budget by decreasing spending on Google, which has too much ad spend for the amount of time spent on it.
Another way to take advantage is by tailoring your mobile video advertising campaign towards tablet devices instead of mobile phones. The differences are subtle, but they can be effective.
Smartphone users are on the go, so you need to get to the point without much fluff. Tablets lend themselves naturally to a richer media experience. You can include more visuals and take a more artsy approach. These videos can be a bit longer, since users are less likely to be looking for a quick answer, thus giving you more leeway.
Unless money is raining into your advertising budget, shouldn't you spend it as wisely as possible?
If you want more information on how Blue Wave Marketing can help you with your mobile video advertising, reach out to us at our website, or by calling us at 617-576-3100.