While LinkedIn already has an established reputation as a superior recruiting tool for companies, more and more businesses are using the social network to market their brands. The best companies effectively spread awareness of their brands and grow their following while simultaneously establishing themselves as thought leaders within their industry. While accomplishing this is a time commitment, LinkedIn makes the process simple through its Company Pages and Groups features. Read on to learn what actions you should take to grow and maintain your company’s brand on LinkedIn.
Blue Wave Marketing Blog
Video marketing has truly arrived. In 2016, over 70% of all companies are set to significantly increase their video marketing budget. In total, this amounts to billions and billions of dollars spent solely on corporate video production.
With the current age, social media is playing a big part in how people interact with each other. Whether it is a mother connecting with her daughter from across the world or a company responding to a negative review that was posted. It certainly makes the world feel smaller. Words and messages can be sent in a matter of seconds rather than days or weeks. Social media has provided a platform for the everyday user, but businesses are also joining the bandwagon of this. If your business has been struggling with content marketing, read below how social media can help boost your company.
Explainer videos are the perfect way to introduce yourself to your audience. They allow you to engage with your audience while providing important information about your products or services. With a strong enough explainer video, you can drive inbound traffic, sales, and brand awareness.
Animation is the natural compliment to an explainer video. It's instantly engaging and interesting, demanding your audience's attention. Using them together allows you to hook your audience and then deliver important information to them. The key is getting it right.
If you want to reach your audience in an engaging and meaningful way, it's hard to beat video marketing. Unfortunately, that means having to pay for the video production services. You could keep it simple by using your smartphone and posting right to YouTube, or you could spend tens or hundreds of thousands of dollars hiring the most expensive crew money can buy.
As we've previously discussed, hiring a fractional CMO is a great way to help your business get the marketing expertise it needs without breaking your budget. They help you make marketing a more strategic part of your business and offer you a fresh perspective on where you can reach your audience in a more meaningful way.
Animated Explainer Videos are becoming a popular strategy for businesses to use. The options and usage of animated explainer videos are endless and it can truly be used for anything. Remember the purpose of the videos are to explain something! Perhaps it's your product or service or maybe you want to explain a company culture. Read how animated explainer videos can improve your business.
You have probably heard of video production before, but is this something that your business needs? How beneficial can it be? The answer is yes! Having a corporate video production is a great addition to any sized business. Video production can be very versatile and flexible. By having a corporate video, it can really help with your marketing efforts and business metrics. Here are some benefits and reasons why your company should look into corporate video production.
It's no shock that our current world is moving into the technology industry. Many things are advancing such as smartphones and touch screen computers, but also the way marketing is being shared is changing. There is less cold calling and more content marketing. Many companies are taking advantage of free, social media platforms to help promote their business. Social media and blogging are the newest forms of marketing and it can be really successful. It helps bring brand awareness and lead to revenue. With all of this being said, it's impossible to ignore content marketing. It's a booming technique and it's important to stay on top of all of it. Here are some reason why you need to become fluent in content marketing.
Video is one of the most valuable pieces of content that you produce as a business. You'll be able to attract more leads, nurture the ones you already have, boost your brand awareness, and much more. The key is finding the right video production services to partner with.
Here are five things to make sure that you do alongside your video production services partner to make sure your video marketing strategy is as effective as possible: