As the days start to get colder and wearing a jacket out everyday becomes a necessity, it may be time for you and your company to start thinking about promotional items that are suited for the winter. Especially since the winter season for most company’s or business are usually the slowest, giving your clients and potential clients a small gift/promotional item can be a nice gesture and go a long way with making sure you stay on the front of their mind when they need your services.
In fact in study’s done by the market research company ASI, show that 85% or 6 out of 7 recipients of promotional items are able to identify the company on the promotional item they owned. Promotional items clearly have a strong purpose in the consumers who own them. This allows for the recipient to remember the name of the advertiser and also creates an emotional connection to the company or business and makes them feel more positive about the company.
Here is a list of promotional items suited for the winter that will produce positive opinion about your company and leave you on the forefront of the recipients mind.
The most obvious choice for a winter promotion item is definitely the winter hat or beanie and for good reason. Not only are they extremely useful on the cold winter days, they can be considered fashionable. In study done by ASI reveled that 42% of consumers who keep promotional hats do so because they are attractive. Another more revealing fact is that 25% of consumers own logo caps or headwear. Winter hats are great item that you can be sure will be used and produce the impressions that you desire.
Cold and Flu Kit
Cold and flu kits are a creative way to stick out from the crowd of basic promotional items and give recipients something that will be useful and create a long lasting impression. The winter months are known for their cold weather but their also known as the flu season, by giving them a kit that can help combat colds or flu’s you’ll position yourself to be perceived positively, which goes a long way in consumers minds
Everybody has a favorite pair of flannel pants or sweatpants that they brake out on a cold day or wear after a long day of playing in the snow. By putting your company name or logo on a pair of these pants you can make sure that your company will be remembered and associated with the great joy that these flannel pants bring to people.
Most people have a travel mug or coffee cup that’s their go to cup for all hot beverages, and if you’re like me you probably have a backup as well. By giving away promotional travel mugs that are of quality you can count on that mug getting plenty of use, which means plenty of impressions.
Fleece Head Band
Just like the winter hats/beanies a fleece headband can be a great product to give out in the winter. People are always searching for headwear that will keep them warm in the winter. A fleece headband has the potential to get plenty of use because often times people need something that wont mess their hair up, but will still keep their ears warm. By putting your name or logo on this headwear there’s a good chance that your company name/logo will be seen by a multitude of people.
During the winter months who doesn’t get chapped lips? By giving lip balm that has your company name or logo on it, you can be the solution to everybody’s problem.
Just like lip balm, hand moisturizer is great promotional item that is sure to get plenty of use. There’s no better feeling then turning your dry hands into moisturized ones. By putting your company logo/name on a bottle of moisturizer you’ll be sure that the recipient associates this feeling with your company.
Scarfs are great accessory for the winter, which makes them a great promotional item to give away to clients and potential customers. Not many people give out scarfs as promotional items, so by doing this you’ll be separating yourself form the crowd as well giving them a item that can be of great use.
Blankets are a great promotional item because they can be used in the winter but also used in almost any season. Everybody has a favorite blanket.
Ice Scrapers are an awesome promotional item to give away. Everybody especially in New England keeps an ice scraper in the car. By giving away one with your company name or logo on it you can just about guarantee that it will get great use and be a staple in your recipients car.
The winter seasons mean cold weather and shorter days. During the winter it can get dark as early as 4:00pm. Give away a flashlight with your name or logo in it and chances are this will become a handy tool in somebody’s car or house.
Thermometers are an excellent promotional item that you can be sure will get plenty of eye time especially in the winter. A usual occurrence when people wake up in the morning or before they get dressed to go outside is to check the temperature so they know how to properly dress. By giving away a thermometer with your logo/company name every time someone checks for the temp they’re also going to be plastering your company name in their brain.
Here at Blue Wave Marketing, we have over 20 years of promotional marketing experience. We create innovative products that will excite your audience. If you believe that Blue Wave Marketing is the right promotional marketing partner, we'd be happy to arrange a consultation with you.
For more information, call us at 617-576-3100.