Blue Wave Marketing Blog

Recent Promotional Product Trends

by Laura Saeli on Jul 3, 2015 4:33:00 PM

published on Jul 3, 2015 4:33:00 PM

Promotional items can be a great tool to spread brand awareness across many different audiences. With so many promo products out there, its important to keep yours fresh and exciting to consumers. Here’s a quick list of some of the latest trends that we can expect to see for promo products.

  • Technology

Technology has become more and more popular in the branding industry and its safe to say that tech promo items are some of the most successful ones. With everyone on their smartphones, laptops and tablets, it shouldn’t be surprising that there has been an increase in sales of items such as car chargers, styluses and phone cases. Take advantage of the trend and see how you can incorporate tech items into your branding strategy.

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  • Retail

Recently, there has also been a push for more retail oriented items. More companies are looking for items that can hold up and also deliver their brand message. A lot of companies are finding that consumers want products that echo the items that they would find in a department store. Product manufacturers are also seeing a trend in higher price points. Now that the economy has started to improve, companies are looking for higher quality and longer lasting value.

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  • Expanded Imprint Capabilities

In addition to more tech and retail items, there has also been a trend in the promo products industry for more imprint capabilities and options. More colors and unique ways to imprint your logo (such as laser engraving or printing on different surfaces) are being recognized and appreciated by consumers.

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If you're interested in launching promotional products for your company, reach out to us for assistance! You can contact us by visiting us at our website or calling us at 617-576-3100

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