Blue Wave Marketing Blog

Spice Up Your Company’s Corporate Videos

by Laura Saeli on Jul 22, 2015 11:07:00 AM

published on Jul 22, 2015 11:07:00 AM

Running low on ideas for your company’s next corporate video? Have no fear, we’ve got some pretty cool ideas for how you can make your next corporate video stand out and be a success.

Here are some quick tips and suggestions for how your company can spice up your next corporate video.

  • Tell a funny story

What makes a video stand out to viewers? Comedy. Use your next video to show a different, more relatable side of your company by making it funny. Pick some employees and have them share their funniest office memory.


  • Show employee pride

Videos that show employees explaining why they love their job can be very important. Try filming intimate one-on-one interviews with employees talking about their job and sharing positive things about your company that the public wouldn’t normally know.


  • Tell the company story

Utilize video to tell your company’s story. You can go about this in many different ways, so try to get as creative as possible. One way to approach telling your company’s story is to have several different ranking employees share what they think the company’s story is and then tie all the different stories together in a meaningful way.


  • Share highs and lows

A less commonly done corporate video is one showing both the highs and lows of employees’ professional experiences. Take an employee or two and have them share their highest and lowest professional moments and what they have learned from them. Similar to the employee pride video, a high and low video will expose a more intimate side of your company and showcase the people who make up your business.


At Blue Wave Marketing, we have over 20 years of marketing experience, and expertise in everything we've discussed above. We work closely with our clients to develop a close relationship, and use that knowledge to develop videos that sync perfectly with your message and culture.
If you believe that Blue Wave Marketing is the perfect video production partner for you, we'd be more than happy to schedule a consultation with you. For more information, call us at 617-576-3100.
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