Blue Wave Marketing Blog

The Basics of an Explainer Video

by Laura Saeli on Jul 29, 2015 4:37:00 PM

published on Jul 29, 2015 4:37:00 PM

Explainer videos provide a great way for you to introduce your company to an audience and tell a memorable story. A good explainer video requires a lot of creativity. There are many different ways to go about making an explainer video.

When it comes to the style of your corporate video, you can take many different approaches…

Live action

A live action video uses real people to tell your story. Live action exposes what its really like to work for your company. A live action explainer video showcases your work environment and employees. This style works especially well for promotional videos.



Whiteboard is another way for you to explain your concept through video. Whiteboard allows you to visually draw out what you want to say to viewers and show it to them directly.



2D explainer videos are very popular. They allow you to use simple animation and graphics to speak to larger, more general audiences. 2D video can be a great way for you to utilize color and imagery.



3D video allows for even more creativity than 2D. The scenes that you display can become more visually appealing and realistic and allow you to tell a more complex story.



Many different actions must be taken during the process of producing an explainer video, however, the most important things can be combined into 5 key steps: discovery, script, storyboard, style, and delivery.


The discovery phase of production is when you plan out your idea and run through the details of your project.


Whether or not you choose to hire a video production company, the script of your video will take some time to develop. Set aside time to go through all your edits and get several different opinions on your script.


The storyboard phase takes place when you have a good idea of the kinds of visuals you want to include in your video. During this phase of production, you will lay out images of each scene and begin to plan out how you will film them.


This is when you finally start making your video. By now, you should be feeling good about your production plan and be ready to start filming.


This is when your video is complete and you are ready to share it with the public. Start by sharing your video on your company’s website, then start sharing it on all your other social media accounts.


Looking for some help? 

If you need a bit more help with your explainer videos, reach out to us here at Blue Wave Marketing. We have over 20 years of marketing expertise in a wide variety of channels - videos included. We'll be able to help you plan your videos, create them, and track them for success.
You can reach out to us by visiting our website here or giving us a call at 617-576-3100.
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