Blue Wave Marketing Blog

The Basics of Content Marketing

by Laura Saeli on Jun 4, 2015 2:07:00 PM

published on Jun 4, 2015 2:07:00 PM

The primary purpose of content marketing is to attract and retain customers by consistently creating valuable content with the intention of changing or enhancing their behaviors. Content marketing is essentially the art of communicating with your consumers and prospects without directly selling to them.

Unlike other forms of marketing, content marketing allows for you to deliver valuable information to your consumers so that they ultimately reward you with their business and loyalty.

Now that content marketing is on the rise, traditional forms of marketing are becoming less and less effective. Content marketing is currently used by some of the largest companies in the world, including P&G, Microsoft and Cisco Systems. In addition, it is also used by many small businesses across the world. Content marketing is an effective form of marketing for companies big and large because it delivers information to consumers without overwhelming them.




Regardless of what type of media tactics you use, the content of your content is crucial to your marketing strategy’s success. Remember to keep in mind:

-       Inbound marketing: content is crucial to driving inbound traffic

-       Content strategy: content strategy is included in most content marketing strategies

-       Social media marketing: content marketing strategy comers before your social media strategy

-       PR: Effective PR strategies address issues readers care about


New to content marketing and looking for some help? We have over 20 years of marketing expertise, and have been able to use that to help businesses of all sizes craft integrated content marketing plans - even Fortune 500 companies! You can contact us by visiting us at our website or calling 617-576-3100.

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