When it comes to branding, there are many common misconceptions. It can easily be confused with marketing and advertising, or many people may think that its simply coming up with a strong logo and slogan, however, branding goes far beyond these basic ideas.
Here are some of the biggest mistakes people make when handling branding.
#1 – Branding is the same as marketing
A huge mistake that many businesses make is mistaking branding for marketing. Marketing involves communicating and sharing your brand with consumers. Branding involves building your own unique brand (personality, message, image, etc.) As you begin the process of branding your company, you should be aware that your consumers play a large role in defining your brand. This means that you should try to create a brand that will speak to your consumers interests and values.
#2 – You are fully in control of your brand
Although you create the initial mold for your brand, you are not the only one that defines it. As mentioned earlier, your consumers play a huge role in shaping your brand identity. Your consumers’ perception of your brand influences its overall identity so make sure you choose a mold that will interest them.
#3 – Basic is better
Its common for people to think that there’s a basic guideline to successful branding, but in reality, every company is different and standing out is very important. Regardless of the services they provide, no two companies are alike. Branding should be uniquely tailored to the company being represented and speak to its brand values.