Blue Wave Marketing Blog

The Importance of Video in Social Media Marketing

by Laura Saeli on Jun 11, 2015 11:12:00 AM

published on Jun 11, 2015 11:12:00 AM

Its no secret that video is rising in importance. Not only is it valuable to a company’s brand and image, it is now essential to social media identity. With features such as Facebook’s auto play videos and Twitter’s native video product, videos are being viewed and shared at rapid paces and larger scales.


So why exactly is video so successful in social media marketing? For starters, video is everywhere. More and more people across ranging demographics watch online video. This opens up opportunities for reaching much larger audiences online.

Secondly, video is easily shareable. According to research conducted by Pew Internet, 41 percent of adult Internet users will share and repost videos seen online. This enables videos to be passed on to audiences that could become potential clients.

Another attractive feature of video that makes it such a success on social media is that it is both fun and engaging. Video pulls viewers in and gives them a clear image of your company and services. Video also allows you to get creative and leave a lasting impact that text and images cannot achieve.

If you need help developing the perfect videos to reach audiences on social media, make sure to reach out to us here at Blue Wave Marketing. Using our 20 years of marketing experience, we'll be able to help you craft a video that engages your audience, showcases your brand, and gets results. 

Contact us by visiting us at our website or calling us at 617-576-3100.


Subscribe to Email Updates