Blue Wave Marketing Blog

The Promotional Product Steps to Success

by Jonathan Leonard on Mar 19, 2015 9:00:00 AM

published on Mar 19, 2015 9:00:00 AM

Choosing the right promotional product is crucial to a successful promotional marketing campaign, but don’t forget to consider these aspects before you dive into the process. These will help you narrow down your selections of items and eliminate items that aren’t a good fit for your potential customers.


Have a Goal


Just like with everything else in business, you will need to set a clear goal for your promotion and think about what you want to accomplish with these products. Increase Leads & Sales? Thank or reward your current customers? Boost awareness? Having a clear goal from the start will help you decide which promotional items make the most sense for your business.


Know Your Audience


The next question to think about is, who is your audience? What kind of promotional products will provide value to them? If you can equip your prospects with something they will truly find useful, that items shelf life will increase and leave a long lasting great impression.


Create a Budget


You need to think about the whole picture when creating a budget for promotional items. It’s not simply picking an item and slapping your logo on it, you need to think about the quality of an item, going for the cheaper item won’t always save you money in the long run because a poor quality Item can reflect badly on your business. Also, don’t forget to factor in shipping/handling and distribution costs, especially if you are shipping your items to a specific event and paying a promo/street team to hand out the items.





Once you have selected your items you need to think about how you’re going to distribute them, which can often depend on what items you have and who you are trying to target. If you went with a higher cost item or if you have a limited market, you might want to require prospects enter a contest for a promotional giveaway or join a mailing list in order to receive the item. This will eliminate giving out items to people who have no intention of engaging with your company.


At Blue Wave Marketing, we have over 20 years of marketing experience, and expertise, we work closely with our clients to develop a close relationship, and use that knowledge to develop products that will please your customers/employees and synch perfectly with your message and culture. 

If you believe that Blue Wave Marketing is the perfect promotional product partner for you, we'd be more than happy to schedule a consultation with you. For more information, call us at 617-576-3100.

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