Believe it or not, Promotional Items offer a better ROI (Return on investment) than almost all other forms of marketing, including television ads (you can learn more about the power of Promotional Products here). The myth that you can’t measure promotional items ROI comes from the fact that they don’t come optimized to be tracked right out of the gate. Promotional Items are completely easy to track; you just have to take the time to do it. You measure the ROI of all your other forms of marketing; so don’t phase out Promotional items because you’re unsure of how to track their effectiveness.
Here are some simple ways to measure the ROI of Promotional items:
Social Media Hashtags
You’ll be hard pressed to find someone who isn’t using some form of social media these days, so why not use that to your advantage? On any promotional item you can brand them with either a general hashtag your business uses or one specifically for an event during a promotional giveaway, this way you can track how often it’s referenced on various social media platforms. Once you have identified who is using the hashtag, you can use that as a way to reach out and even follow them through the buying process.
It’s simple, create a unique landing page for your promotion and then generate a QR Code using the page’s URL (you can create a QR Code here) then all you need to do is brand your promotional items with the code. This gives prospects the ability to visit your page immediately after they receive the product with their smart phone or mobile device. Now you can track page views, leads and sales with ease.
If you would rather get a prospect on the phone rather than then drive them to a website, simply putting your phone number on an item is a great way to measure responses. If you have the ability to, creating a unique extension or phone line will make it easier to measure who called you as a result of your giveaway. This same principle can be applied to email by creating a unique email address.
Call to Action (CTA)
Printing an offer directly on your promotion items will give prospects extra incentive to contact you, as well as use your product or service. Discuss different offers that you find appropriate and try them out to see which one generates the best response. It can be anything from a percentage off their order, buy one get one, a gift with purchase, etc. Now when someone utilizes the promo code from the offer on your item you’ll know exactly where it came from.
At Blue Wave Marketing, we have over 20 years of marketing experience, and expertise, we work closely with our clients to develop a close relationship, and use that knowledge to develop products that will please your customers/employees and synch perfectly with your message and culture.
If you believe that Blue Wave Marketing is the perfect promotional product partner for you, we'd be more than happy to schedule a consultation with you. For more information, call us at 617-576-3100.