Blue Wave Marketing Blog

Tips for Picking the Right Speaker for Your Corporate Event

by Laura Saeli on Aug 19, 2015 11:07:00 AM

published on Aug 19, 2015 11:07:00 AM

Speakers are a very important part of any corporate event. The speaker(s) set the tone for your event and are responsible for keeping your audience engaged and interested. There are many different factors in picking the right speaker for your event, some important ones include: price, purpose, availability, etc.

Here are some tips to help you pick the right speaker for your next event.



#1 – Know exactly what you want from your guest speaker

The most important thing to know when looking for your speaker is what you want your event to achieve. Understand your goals and consider the purpose of your speaker and what you hope for them to add to your event. What kind of expertise do you want them to bring? Do you want an educational speaker, motivational speaker, or simply want to provide entertainment? Decide your goals and then start looking for the right person.

#2 – Know your budget

Knowing your budget is arguably just as important as knowing what you want from your speaker. Look closely at what funds are available and be smart and realistic when hiring your speaker.

#3 – Know your audience

Your audience determines the type of speaker you should use. Consider the demographic that will make up your event and make sure that your speaker matches the audience’s general demographic. You don’t want your speaker to offend people or clash with your general audiences views, you want to make sure they share common ground and will effectively communicate to them.

#4 – Know their availability

A very important logistic when choosing your speaker is checking their availability and making sure it matches up with yours. This means that you can’t wait until the last minute when picking your speaker. When booking your speaker, be sure on their availability and consider any additional time it will take for them to travel/get to your event.


Picking the right speaker can take your corporate event from good to great. Make sure that you take the time to thoughtfully consider who you hire.

 Here at Blue Wave Marketing, we have over 20 years of event production experience that have allowed us provide our clients with the proper communication, content, and consistency required to create extraordinary events. We work hard to make each event unforgettable.
If you believe Blue Wave Marketing is the right event production partner, we'd be happy to schedule a consultation with you.  For more information, call us at 617-576-3100.
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