Blue Wave Marketing Blog

Top Challenges of Promotional Marketing

by Christina Pellegrino on Apr 16, 2015 2:17:00 PM

published on Apr 16, 2015 2:17:00 PM

Promotional marketing is an effective marketing approach that can expand your brand awareness.  However, like any marketing approach, promotional marketing has some challenges.  Here are some of the top challenges and how to face them.


Choosing the right product

When choosing promotional items the versatility and uniqueness of the item are key components.  Consider choosing a product that meets your audiences’ needs and are useful in their life.  A successful promotional item helps the consumer make tasks easier.  For instance, a magnet with your company’s information makes contacting your company easy. 


Distribution Methods

There are many ways to distribute your promotional merchandise.  One method is by attending expos.  Exhibitors are often enticed by promotional giveaways when encountering other members’ tables.  As mentioned by HubSpot in “How to Ensure You Don't Waste Money on Useless Company Swag”, when you attend expos, trade shows, or conferences with promotional items make sure the item is travel friendly.  Products that are light and small tend to be good promotional items.  


Understanding your target

In order to know what your target audience’s needs are you have to have a clear description of your target market.  Your audience will be attracted to branded merchandise that fit their needs and has a purpose in their life.  As noted in HubSpot’s article “How to Ensure You Don't Waste Money on Useless Company Swag”, no matter how loyal a customer may be they will not use a product that does not benefit them.  Custom merchandise is a great promotional product when it is user friendly and is valuable to your audience.



Keeping up with the trends

Marketing trends are constantly changing.  Being innovative helps give your company a competitive advantage.  Having products that are trendy and current attract your audience’s attention and leaves an impression.  Some of the top trends are eco-friendly products and branded apparel.  Being environmentally friendly is a growing trend.  Offering eco-friendly products, like branded apparel, helps generate your audience’s interest in your products and company. 


Promotional marketing can be challenging, but having the right components helps increase your promotional strategies. 


Here at Blue Wave Marketing, we have over 20 years of experience in producing unique promotional items.  We create innovative products that will excite your clients.  If you believe that Blue Wave Marketing is the right promotional marketing partner, we'd be happy to arrange a consultation with you.  For more information, call us at 617-576-3100.

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