Mobile video marketing is an emerging channel in today’s world. Growing numbers of marketers are using it to reach their consumers across a much larger scale.
When targeting audiences through mobile video, marketers should be aware of the differences between mobile video and regular online video.
First of all, it is important that marketers choose the right delivery for their mobile videos. Mobile videos are viewable through Multimedia Messaging (MMS), website streaming, or direct streaming. Each of these formats have different qualities from one another and can be used for different purposes. With MMS, marketers will most commonly work with service providers that specialize in bulk messaging. MMS shows high potential for video marketing because so many people text on their phones and it is an affordable option for users. In addition, streaming from a website can be most effectively used by marketers who want to indirectly increase website traffic by driving traffic to videos. With streaming videos, it is important to remember that videos must be formatted to work in an online browser. For direct video streaming, users simply click a link in an SMS message or email and the video will appear on their screen. This method is most effectively used when trying to attract attention to channels other than websites.
Another important thing to do when creating your mobile video is to study successful mobile marketing strategies. Look at mobile video campaigns that have worked and analyze why that is. For example, mobile video has proven to be a successful way for marketers to persuade doctors into investing in a certain drug. Instead of leaving voicemails or distributing print ads, sales reps have been most successful with sending doctors mobile videos about using a specific drug.
Lastly, make an effort to avoid using repurposed content when creating a mobile marketing video. Consumers aren’t interested in seeing familiar television ads on their mobile devices. Instead, marketers should take advantage of the unique opportunities that mobile devices offer and make their videos stand out on the small screen.
If you're interested in leveraging videos for your mobile strategy but don't have the expertise, reach out to us here at Blue Wave Marketing. Not only do we have corporate video expertise, we have 20 years of marketing experience. We'll be able to help you craft the perfect strategy, and then build the perfect video.
To contact us, simply visit us at our website or give us a call at 617-576-3100.