Video is one of the most valuable pieces of content that you produce as a business. You'll be able to attract more leads, nurture the ones you already have, boost your brand awareness, and much more. The key is finding the right video production services to partner with.
Here are five things to make sure that you do alongside your video production services partner to make sure your video marketing strategy is as effective as possible:
Produce Plenty of Content
The companies that are the most successful at digital video marketing are the ones who produce the most content. The Content Marketing Institute performed a study of companies that engaged in YouTube marketing and found that the difference between the amount of content that the most successful companies put out and the amount of content that the less successful companies put out is enormous.
On average, the marketers who were in the top quartile of their video grader (which weighs figures such as views and engagement) had 181 videos on their channel. The lowest performing quartile, on the other hand, only had 29.
There are a couple of reasons for this. First, every piece of content that you create is another chance to speak to another audience, or reach another niche. The more darts you throw at the board, the better your chance of hitting a bullseye. Second, your video content is worth more taken as a whole than as a sum of its parts. When somebody finds one video, they're likely to continue checking out the rest of your content. People are also more likely to subscribe to a channel that has a lot of content than a channel that's rarely updated.
If you want to truly be successful with your video marketing, you need to hit the ground running and never look back.
Plan Your Goals Ahead of Time
According to Entrepreneur, one of the most important aspects of a video marketing plan is knowing what you want to accomplish with it. Are you trying to directly drive sales and conversions? Are you trying to improve your brand's reach?
Once you've decided what you want ahead of time, all of the planning will come a lot easier. You'll have a better idea of who you want to reach, what type of content you want to produce, and how you need to distribute it. You'll know exactly what metrics will determine your success, and how you can measure them.
Make sure you know your long-term and short-term goals
for your video marketing well before you ever make a single video.
Leverage Content Featuring Your Audience
It's important to fill your channel with lots of useful content of your own, but getting users to create and share content of their own is a great way to boost engagement. According to Forbes, videos created by other users are far more likely to create a positive response from the rest of your audience than videos created by your company. People trust that other users are being honest with their opinions, while they have to take anything produced by a corporation with a grain of salt.
Nudge your audience by putting together a contest for the best user-generated content. Share their creations and have the viewers select who the winners are. Take the time to interview your best clients and other satisfied customers for recommendations and case studies. The more you're able to feature people outside of your organization in your video content, the more convincing and engaging it's going to be.
Use Videos When You Want Conversions
Videos are one of the single most effective marketing tools for converting customers. Here are some statistics that show exactly how effective strong video production services can be:
- 85% of the time a viewer will be more likely to convert after viewing a video.
- Videos on product pages can increase sales by over 140%.
- Videos have been shown to reduce returns when placed on product pages.
To use your video content to its maximum potential, you'll need to place it strategically on your website and your communications. Use demo and how-to videos on your product pages. Send valuable video content to your email list. Create short video clips to attract your social media followers.
Don't Ignore Live Streaming
Live streaming isn't quite as popular as typical video marketing yet, but it's growing quickly. 2015 was a huge year for live streaming as Facebook, Instagram and YouTube all revamped their live stream capabilities for content providers. Live stream businesses like Twitch, Periscope, and Meerkat continued to grow.
Developing live streams offers unique challenges but it's well worth the effort. Here are some of the biggest benefits of live streaming, according to AdWeek:
- Less work after the fact. Live streams are produced as you go, which means there isn't much left to do afterward. You don't need to worry about editing or producing it after shooting is completed.
- Extremely engaging. Live videos offer a better overall experience for users. They can interact with presenters in real time, making for useful conversations. It also gives them access to events that would otherwise be out of reach.
- Cost-effective. Live streams are a great way to produce content without spending a ton of money. You can simple cover live events you're already holding or hold a live Q&A with your audience. Best of all, you can record and post it later, giving you even more content for your other marketing channels.
You can't afford to ignore all the potential
benefits that a live stream strategy offers.
If you're looking for the perfect video production services partner, make sure to reach out to us here at Blue Wave Marketing. We have decades of experience helping our clients reach their audience in a meaningful, engaging way. We'll be able to help you plan, execute, and support your video marketing strategy the whole way through.
For even more information on how to succeed with video marketing, make sure to download our free Ebook Optimizing Video for Epic Results by clicking here!