One of the biggest goals for your digital marketing campaigns should be to drive sales. After all, if your content and advertisements aren't driving revenue at some point down the line, why bother running them in the first place?
If your company is struggling with low conversion rates, it's time to call a video production service. Video has quickly become one of the very best drivers of conversions around. If you want to turn your website visitors into purchasing customers, video is a necessity.
Here are some of the reasons that video production services can really help you start driving conversions:
Our attention span is smaller than ever. People tend to skim websites for key information, overlooking most of the content you put together. It takes something truly exciting to grab an audience's attention and get them to pay attention.
For these people, video is just the answer. Video is much tougher to skim than an article or blog post is, so you'll have a better chance at getting all of your information through. The combination of visual and audio material makes it much easier to remember. The bottom line is that if you're having problems holding your audience's attention, video is just the tool you need.
Optimal For Mobile
With an increasingly mobile audience, you need to do everything you can to appeal to them. Luckily, video is perfect for mobile. Text content is tricky to size on smaller mobile devices and can often be hard to read. Video comes in perfectly clear and can be sized to fit any screen perfectly. As users scroll through a mobile social media feed like Facebook or Twitter, video stands out from the rest of the posts.
In fact, video is proven to have a direct, positive influence on mobile conversions. A consumer survey found that video increases the chance that they'll make a mobile purchase by just under 40%. As the total mobile audience continues to increase, capitalizing on video will become more and more valuable.
Somebody is going to reach this girl, it might as well be you!
Great for Landing Pages
When somebody reaches your landing page, they've already shown interest in your company. If you're not convincing enough people to pull the trigger, something's going wrong. Video grabs attention instantly and builds a sense of professionalism. It helps you stand out from the rest of your competition that's using infographics and text.
Using a video to properly tell your story has the ability to nearly double your conversion rate. Evidence shows that placing a video on your landing page improves conversion rates by an average of 80%.
Sometimes video is all you need to convince visitors to make that final click!
If you're interested in improving your conversion rate but need a little help, consider us here at Blue Wave Marketing for your video production services. We have decades of experience helping businesses connect with their audience in a meaningful way.
Reach out to us to see how we can help you business boost conversions with video production by clicking here!