Videos have quickly become a huge deal for business. On YouTube alone, there are over 1 billion visitors every single month. In fact, YouTube reaches more people between the ages of 18 and 34 than any television network does.
Your business can take advantage of the power of these videos by teaming up with an experienced business video production company. They'll be able to help you develop a video strategy in line with your vision and goals.
Here's a quick primer on exactly what kinds of benefits you can expect from a strong business video production partner like Blue Wave Marketing:
What Kind of Videos Are Possible?
Your ideal business video production partner will be well-versed in a variety of videos. Here's an idea of the videos you'll be able to create together:
Explainer Videos. A great explainer video is the perfect way to introduce your company or product. It gives an opportunity to tell your story and give a glimpse into your culture and values. These types of things are often difficult, or impossible, to convey via written word.
Demo Videos. If you offer a complicated product or service, a demo video is able to explain everything perfectly. You can take viewers on a guided tour throughout your software suite, or show them exactly how to use your widget. A strong demo video is able to convey not only your product's uses, but also its benefits.
Promotional Videos. Promotional videos are a great way to help further your brand and get your message to stick. Mobile phones and tablets are incredibly popular, and a strong promotional video is the best way to tap into that market.
Animated Videos. An animated video is extremely versatile. You can create any type of video with animation, but without any of the restrictions. Animated videos can be tricky to create without experience, however, so it's critical to rely on an experienced business video production partner when creating one.
There's no limit to the amount of videos you'll be able to create!
What Effects Will It Have On Your Business and Marketing?
There are plenty of reasons to use videos for your business, but the bottom-line results are the most important. For example, a 2014 survey found that video content:
- Is viewed longer than non-video content.
- Results in better search results than non-video content.
- Increases email open and click-through rates.
Videos also get your message to stick more effectively. People remember only 10% of what they hear and 20% of what they read. When you combine hearing and seeing at the same time, however, the recall rate flies up to 80%.
In the end, this means that the message you're trying to convey is going to get heard more often, and stick much better. This will help your bottom-line considerably, increasing your marketing efforts and benefiting things like ROI and cost per acquisition.
Your marketing department will look like this!
If you're interested in beginning your video campaign and starting to reap these benefits, Blue Wave Marketing is the perfect business video production partner for you. For more information, reach out to us by contacting us here or calling us at 617-576-3100.