Much like the advent of Internet marketing over the past couple decades, we're on the advent of a new marketing era - content marketing. Content marketing is becoming increasingly popular with businesses of all sizes, and for good reason. Here are some of the benefits of an effective content marketing campaign:
- Content marketing significantly boosts your inbound marketing efforts by generating much more natural traffic to your website.
- Content marketing naturally engages your audience, improving response rates, referrals, and social media interactions.
- Content marketing establishes your company as a leader, building your brand significantly.
- Content marketing offers a terrific return on investment as strong content can be very cost-effective.
Unfortunately, not many businesses have the necessary expertise to knock their content marketing out of the park. That's why they turn to a Fractional Content Marketing Officer. Below, we'll discuss exactly what duties a Fractional Content Marketing Officer typically performs, and how this helps your business.
Plans and Creates Great Content
The most important part of your content marketing strategy is planning and creating the actual content itself. Content marketing is an art-form, and each piece needs to be laid out in a specific format to properly engage your audience. Articles that are poorly written and disorganized will turn your audience off.
You also need to keep in mind how important regular updates are for a content marketing campaign. If you're not able to consistently churn out quality content, your audience will drop off. A great Fractional Content Marketing Officer will help you come up with topics and headlines that grab your audience's attention and keeps them coming back for more.
Great content is more involved than just typing out some articles - a lot of planning and strategy has to go into it!
Manages and Publishes Everything
Simply creating content is tricky enough, but managing it is a whole other beast. You want to promote your content in a wide variety of ways, such as a blog on your website, using an email subscription list, and posting it on social media. A strategic Fractional Content Marketing Officer will help you organize and publish everything properly, determining the best channels for your target audience and business goals.
Makes It All Work Together
One of the final and most important tasks your Fractional Content Marketing Officer will undertake is ensuring the consistency of their content. Not only does it have to come out regularly, but everything needs to tell a cohesive story. Your target audience and messaging has to stay the same throughout different pieces and types of content. It also needs to accurately reflect the efforts of your non-content marketing efforts. Otherwise, your message gets confused and the effect of your content diminishes.
Teamwork makes the dream work - especially with your marketing campaigns!
If you're considering hiring a Fractional Content Marketing Officer, make sure to contact us contact us here at Blue Wave Marketing. We have a whole team of content marketing experts who will be able to work alongside you to develop and implement a content marketing plan that works. You'll enjoy more inbound traffic, a stronger online profile and a strengthened brand in no time at all!