Video marketing is becoming more powerful every day. Constant technological advances and evolving consumer interests are quickly making it the most effective promotional medium available.
Here's a glance at some of the most important trends emerging in 2015:
- Ad viewability is increasing significantly.
- Mobile users are accessing more content than ever.
- More and more companies are using video content.
- Most importantly: more people are watching video than ever before.
What this means is that consumers are eager and ready to consume more video content. The technology is there. But it also poses a unique challenge. If more content is being produced, how can you stand out?
The video space is crowded. How are you going to stand out?
How You Can Take Advantage
The key to leveraging these trends is creating content that stands out from the competition. If more companies than ever are taking advantage of video content, it's your only chance. How can you do that? Here are two ways:
Create Regular, Timely Content
You need your message to stand out from the noise and stick. This means you need to tell your story over and over again. Creating a continual stream of fresh content is a great way to do so. Some content will speak better to certain audiences than others. Every new piece of content is a chance to speak to somebody new.
It makes sense, but many companies struggle with this simple concept. In fact, a survey of marketers revealed that creating fresh, timely content was their biggest challenge for 2015.
Personalize Your Videos
Content that's created for a specific local or niche market will resonate much better than general content. It's a great way to stand out. If somebody is searching for certain information, they're going to seek out the information that's most relevant to them.
In 2015, marketers have more information about their audience than ever before. Use this information. Create video content to cater to your specific audience.
If your content isn't timely, you've already lost the battle!
How Popular Will it Become?
Video is set to keep exploding. A recent post on our blog explains some of the reasons why. First, many major websites, such as YouTube and Facebook, are beginning to fully embrace video advertising. Second, traditional mediums, such as television and newspapers, are fading out. Lastly, smartphone usage is continuing to skyrocket, along with the amount of content viewed on smartphones.
Exactly how big is video marketing going to get? Experts believe that the year-over-year growth could be almost 75%! This means that by 2018 video advertising will generate over $4.4 billion in revenue.