Blue Wave Marketing Blog

What to Look for in a Social Media Plan

by Christina Pellegrino on Mar 3, 2015 9:30:00 AM

published on Mar 3, 2015 9:30:00 AM



Social Media has become a key component of everyday business. With dozens of social media platforms, the challenges are identifying which campaign strategy to use and monitoring the communication across the platforms. One way to ensure a successful communication method between you and your audience is through a social media plan. 


To produce a successful social media plan, you must establish business goals that define your company’s success.  Establishing goals and methods to reach them is important when creating a digital marketing strategy. Choose about 3-5 goals you want to achieve.  For example, increase customer awareness or share relevant information about your company.


Once you have established your goals, it is important to set some objectives. These objectives should be measurable, time specific, and relevant. Having a time frame for your objectives helps keep you and your employees on track. Additionally, setting goals that are measureable and relevant allow you to monitor the process and review your marketing plan. Using an integrated marketing assessment can help you measure and monitor your online marketing strategy.



Integrated content marketing allows you to engage with you customers and increase social media presence.  Knowing market segmentations of your ideal customers can help you connect and engage with them. Also, you may want to increase your social media traffic on one network if you find your target market spends more time there compared to another. 


When creating content for your social media platforms make sure that you use a uniform digital integrated marketing across all media platforms. In 2014, about one-third of consumers used social media to discover new brands, services, and products. Ensure that all content on social media is relevant, current, and stimulating to your audience. Additionally, interact with your customers on a transparent and open forum. This will allow you to use your audiences’ feedback to improve your business. 


The idea of a social media plan is to increase your brand awareness and engage in real connections with your audience.


Here at Blue Wave Marketing, we have over 20 years of digital marketing experience. We deliver fully integrated marketing strategies to our clients. Some of our Social media expertise includes campaigns, establishment of online communities, and social media planning. If you believe that Blue Wave Marketing is the perfect digital marketing partner for you, we'd be happy to arrange a consultation with you. For more information, call us at 617-576-3100.

New Call-to-action



Subscribe to Email Updates