Not every business considers hiring a Content Marketing Officer, but they offer a great deal of value. Great content marketing doesn't simply happen. You need somebody with the necessary expertise to strategize, create, and deliver content. After that, results must be measured and analyzed to fine-tune your next effort.
Most businesses don't have the necessary content workload or excess budget to justify bringing in a qualified full-time CMO. That's why we're offering a sensible alternative: the fractional CMO. A fractional CMO performs the same critical duties a full-time one would, at a significant cost savings.
Is a fractional CMO a good idea for your organization? Here are some examples of problems organizations face today that could be solved by bringing in a fractional CMO:
Desperate for Leads
An organization that doesn't have enough leads is in trouble. If the top of your sales funnel is empty, your sales eventually dry up. One of the most important reasons you need to invest in content marketing is to find more qualified, engaged leads. Content marketing is consistently one of the best pound-for-pound marketing techniques for finding leads. As an example, content marketing produces three times more leads on average than paid search for each dollar spent.
Low Retention Rates
If you're making too many one-and-done sales, you aren't doing a good enough job of building relationships. Good content helps bridge the gap between purchases by continuing to provide value to your audience at every step of the sales process. Email newsletters, for example, can provide timely industry updates, helpful hints, and occasional promotions. Your fractional CMO will have the experience necessary to tailor campaigns towards existing customers in addition to prospective ones.
If you aren't working to keep your current customers, your competition is!
No Brand Recognition
As a brand-new company, or one struggling to differentiate yourself among fierce competition, content marketing is just the ticket. Content is built to engage your audience, building your authority and increasing brand awareness. Eventually, this recognition translates into sales, as more than half of consumer admitted to relying on blogs for purchasing decisions.
Not Enough Time
Even if you know how important content marketing it, you simply might not have the time for it. Consistency is one of the most important factors in building a successful content marketing campaign. If you aren't able to publish content regularly, you'll never build an audience.
Churning out short, low-value pieces isn't an effective strategy, either. Long-form content, consisting of at least 1,500 to 2,000 words, is proven to boost SEO and increase shares. If you don't have the time to create at least one of those pieces each week, you need a helping hand.
It takes time to create the type of content that really gets results!
If you're looking to get your company started with a fractional CMO, make sure to reach out to us here at Blue Wave Marketing. We have over two decades of experience helping companies identify and reach their target audience. Our team has expertise in a wide variety of content, including blogging, video content, and eBooks.
Find out how we can help you build your content marketing strategy by reaching out to us here!