Blue Wave Marketing Blog

Why Animated Videos are Sometimes Better for a Business

by John Moran on Jul 20, 2015 10:25:00 AM

published on Jul 20, 2015 10:25:00 AM

When you're building an online video campaign, animated videos aren't usually the first kind of video you think of. In fact, you might not have considered them at all. Animated videos are easy to implement for any business, though, and they have a lot of advantages over other types of online videos.

Here's why you need to start thinking about creating some animated videos, and how you business can do so.

The Versatility of Animated Videos

The biggest benefit of using an animated video is the versatility you're afforded. When you create a live-action video, you're limited by all sorts of things: actors, props, budget, location, and much more. If you have a great idea but it's difficult to film, you're out of luck.

Animated videos, on the other hand, are limited only by your creativity. If you want to show a shot of the Eiffel Tower, it's easy to do. If you want to show a huge crowd in an auditorium, you don't need to hire a ton of actors. You can create simple and effective product videos even if you don't even have the product on hand.

Animated videos

You don't need a huge production
budget to go anywhere you want!

What Other Benefits You Can Expect

The incredible versatility of an animated video affords it other advantages, too. First of all, you're going to save a lot of time. You don't need to worry about editing or traveling to additional locations. You don't need to audition actors, schedule them, and work with them on the script. This all adds up to a much quicker turn-around than you'd expect from traditional videos.

Perhaps the biggest advantage of using animated videos is the money savings you can enjoy. Keep in mind that you don't have to travel, use props, hire actors, or edit heavily. You're also going to reduce the amount of time you work on the video. This means that you're going to save a lot of money on them, too. You can use the savings to produce even more videos and make sure your campaign really hits the floor running!

How Your Business Can Use Them

With no limit except for your own ideas, you should be able to think of a dozen great ways to use animated videos. To help get you started, here are some of the most popular:   


    • Introduction. A unique, creative animated video will make sure people remember who you are. You can quickly show visitors who you are and what you do, then take them on a quick tour of the website.
    • Advertisements. Have you had some awesome ideas for an advertisement that just couldn't work out logistically? Now that you have a new tool in your arsenal, you can make it happen.
    • Tutorial videos. Animated videos are great as a product demo or video tutorial for non-tangible products. If you have a software suite or a consulting company, for example, it's hard to show exactly what you do. An animated video might do just the trick.

Animated videos

With so many options sales will go up and money will roll in!


If you need help creating the perfect animated video, reach out to us here at Blue Wave Marketing. We'll be able to work with you during the planning and ideation stages, and then we'll create the videos for you!

You can reach out to us by visiting us at our website or calling us at 617-576-3100.


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