Blue Wave Marketing Blog

Why Creating Good Integrated Content Marketing Benefits You

by Christina Pellegrino on Apr 21, 2015 10:26:00 AM

published on Apr 21, 2015 10:26:00 AM

Content marketing is a widely used marketing technique among many marketers. By integrating your content marketing you can reach a large audience and distribute your message in numerous ways. Creating good content to distribute to your audience that will attract your audience’s attention can be a challenge. Here are some reasons why creating the right integrated content marketing can help you.  



Increases customer base

Content marketing is a good way to build brand awareness and help increase your customer base.  As stated in the article, 6 Things Good Content Marketing Can Do for Your Business from Right Mix Marketing, tying your brand to a product using content marketing helps feature your brand and attract more customers. Studies have proven that incorporating content marketing into your campaign strategy causes an increase in leads.


Increases visibility

Along with establishing build awareness, content marketing helps increases your company’s visibility and public appearance. By including the proper call to action on your marketing content, it can help increase traffic to your website.  Using an integrated marketing assessment can help ensure that you are marketing to your target effectively on a variety of platforms.  When an audience can engage with your content is establishes a rapport.


Increase your SEO

Link building typically increases SEO.  By integrating your website link and incorporating a call to action on your marketing efforts helps increase your SEO.  Having your integrated content marketing uniform among all your marketing efforts, helps increase awareness, thus, generating more traffic to your content and business. 



Tell your story

Content marketing helps build trust among your customers. One way to build trust is through emotional connections.  Consumers enjoy hearing about a company’s story.  An effective way to share your story is through content marketing. Using marketing efforts, such as digital integrated marketing or a digital infographic to emphasize your company’s strengths, competitive advantage, and expertise is a great way to attract customers.  As stated in the article, 6 Things Good Content Marketing Can Do for Your Business from Right Mix Marketing, the more information share about your company the more trust you will gain for your audience.  


Content marketing is an important marketing tactic that can benefit your company in many ways. 


 Here at Blue Wave Marketing we have over 20 years of digital marketing experience. We specialize in social, content, and mobile strategies, content management, and E-Commerce.

If you believe that Blue Wave Marketing is the right digital marketing partner for you, we would be happy to set up a consultation with you.  For more information call 617-576-3100.

New Call-to-action  



Subscribe to Email Updates