Blue Wave Marketing Blog

Why Video and Inbound Marketing are Made for Each Other

by John Moran on Feb 16, 2015 10:15:00 AM

published on Feb 16, 2015 10:15:00 AM

Successful inbound marketing is one of the best techniques you can use to drum up more business. By successfully attracting customers to come to you, your business can avoid spending money on costly outbound campaigns like television ads, radio spots, and cold calling. 

Inbound marketing, however, can be tricky. Without a solid strategy, your efforts will be wasted and you'll have nothing to show for it. This is why you need to consider video marketing. Videos are proven to be one of the most effective inbound marketing strategies, for many reasons. Here are three of the most important:

Amazing Click-Through Rate

If you're banging your head against your keyword trying to get your email campaign's click-through into double digits, you need to consider trying a video campaign next. Videos are more engaging and shareable, making it more likely that people will find your videos without you having to ask. 

Beyond that, studies show that when a viewers watches on entire video, they click-through to the website an incredible 75% of the time! 

Inbound marketing

If this is you after an email marketing campaign, it's definitely time to try videos out!

Has Incredible Reach

Before the Internet, if you wanted to reach key demographics effectively, television, print and radio were your only options. This stigma is long dead. Consider these statistics, directly from YouTube:

  • Over 1 billion unique visitors browse YouTube every single month.
  • Almost one hour of video is watched on YouTube each month for every person on the planet.
  • YouTube has greater reach in the United States than any single cable network does for adults between the ages of 18 and 34.

Promotional videos are incredibly effective, however, because they can be drilled down so deeply. Rather than picking a specific timeslot or station, you can target specific websites, search terms, or visitor demographics. By targeting such a massive audience so finely, your inbound marketing is bound to grow. 

Inbound marketing

This is the new image of Americans watching their favorite shows!

Helps Your SEO Efforts

SEO is vital to inbound marketing, but it's tough to navigate. Videos can make it a bit easier.

If you're having trouble getting your webpage to the front page of Google, you can try using a video instead. Google blends its search results, returning a mix of webpages, videos, and images. If you can focus on optimizing your videos, you'll likely face less competition and reach a more desirable spot easier. 

Simply adding videos to your posts can help with your search results, too. Because videos are inherently shareable, posts that include video content create three times as many inlinks than posts with just text and pictures. Because inlinks are a vital piece of Google's SEO algorithm, this will help your Google search results a great deal also. 

Don't let your fear of video marketing stop you from increasing your inbound traffic. Reach out to us at Blue Wave Marketing, where we've blended 20 years of experience with video marketing expertise to help all sorts of companies- from small businesses to Fortune 500 companies! 

For more information, reach out to us by visiting us at our website or calling us at 617-576-3100.


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