Creating amazing video content is an absolute must for your company. No matter what the content is about, it’s important for you to expand the ways in which you reach your audience because consumers are looking for content that goes above and beyond. Video is an especially important avenue to take your content down because it is extremely versatile and effective. Here are some important reasons why you need to incorporate video production into your marketing strategy.
It’s easy to understand
With so many different approaches to marketing your content, why not choose the form that can most easily get your message across. With video, you can easily share your content to large audiences and effectively get people to understand your message. For example, when you only write blog content, you are only catering to read-write learners. However, when you utilize video content marketing, you are catering to visual and auditory learners.
By utilizing video, you will attract content consumers who love video. You will also receive additional benefits by transcribing your video in text beneath the video on a blog post. This will give blog lovers something to enjoy and also help with the search engine optimization of the page accompanying the video. You can also turn the audio portion of your video into a downloadable podcast that could be used to appeal to auditory learners.
It’s easily sharable
Videos are one of the most easily sharable forms of online content. Video sharing sites like YouTube and Vimeo make it easier than ever to share videos. With so many ways to rapidly share videos, the chances that people will share your corporate video has heavily risen. Its easy to start the sharing process with your own audience by simply adding it to your website, blog, Facebook page or Twitter account. The more times the video is shared, liked and commented on, the more likely it is to appear in search engines and reach more audiences.
It’s no secret that Google loves video. Google incorporates both website links and videos in its search results, making video a very valuable asset. By ensuring that the link to your company website is on your video and beneath the video description, people who find your video can easily press on it and learn more about your company.
If you don't have a lot of experience creating videos, Blue Wave Marketing is here to help. We have 20 years of experience helping Fortune 500 companies market and enhance their brand. We'll be able to work with you to develop your ideal message, then help you build the perfect videos to convey it. You can contact us by visiting us at our website or calling us at 617-576-3100.