Blue Wave Marketing Blog

Why You Need an Explainer Video (or Three)

by John Moran on May 15, 2015 1:41:00 PM

published on May 15, 2015 1:41:00 PM

Just like a great marketing mix, a great video campaign has many different components. If your business isn't creating explainer videos, it's missing out on a great opportunity. Here's everything you need to know about why explainer videos matter, how you can use them, and what to do when you need some help.

Prime Benefits of Explainer Videos

Great explainer videos are able to introduce your product or services in an effective fashion. Even if the topic is complex, it's able to break it down into digestible pieces. It makes sense that they're so popular: they're simple and convenient.

Of course, there are plenty of benefits for your business, too. Here are some of the most important:

  • You'll convert a lot more sales. It turns out that giving people convenient access to your product information makes them buy more often! Studies suggest that explainer videos increase conversion rates by up to 20%.
  • They're easy and inexpensive to produce. Explainer videos thrive on their simplicity. You can create a killer video with one person, a single product, and a strong script. You can get fancier, but great explainer videos can easily fit within any budget.
  • They don't go out of fashion. It's tough to create evergreen content, even if you know how important it is. By their nature, explainer videos will be relevant as long as the product or service you're advertising is. It's a great way to drive constant traffic without having to constantly tweak your content.
  • You get to show some personality. People connect with their brands like never before. Instead of a boring instruction manual, explainer videos let you showcase your brand. If people feel like they're dealing with real people, they'll feel more connected than they would with some random business they found via Google.


Explainer video

You can afford explainer videos even if you
don't have a fancy corporate garden full of these!


How You Should Be Using Explainer Videos

You can use explainer videos in a wide variety of ways. Below, we'll discuss some of the most popular ones.

As a Sales Presentation

Most of the time, sales presentations are boring and stuffy. Explainer videos give you a chance to liven them up a bit and inject some personality. Best of all, you get to share your presentation with the entire world.

As a User Manual

A strong explainer video can completely replace product manuals or demonstrations. You'll be able to easily show all the features of your services and products, with the benefit of being able to clearly show them. It's more convenient for you, and much simpler for your audience.

To Introduce Your Brand

It's impossible to convey your company's brand and personality in a single piece of marketing literature. A video, however, connects and engages much quicker. A three-minute video is all it takes to showcase who you are, what you do, and why you matter. It's the perfect way to share your mission and values with the world.

 

Explainer video

Sales pitches aren't usually this exciting, but yours can be!


How Blue Wave Can Help

If you don't have a lot of experience creating videos, Blue Wave Marketing is here to help. We have 20 years of experience helping Fortune 500 companies market and enhance their brand. We'll be able to work with you to develop your ideal message, then help you build the perfect videos to convey it.

You can contact us by visiting us at our website or calling us at 617-576-3100.

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