Blue Wave Marketing Blog

Why Your Brand Matters

by Laura Saeli on Jul 29, 2015 2:39:00 PM

published on Jul 29, 2015 2:39:00 PM

Your brand is an extremely important ingredient to the success of your business. Your brand is more than just your logo or the colors and typefaces that you choose, it is the voice you use to send all your messages.

Branding is about knowing what you stand for and communicating that message to audiences through meaningful exchanges. The way you choose to tell your story is completely up to you. Yes, you do have to strategically choose a logo, type font, colors, prices, etc., but what matters most is the personality that you aim to achieve through these attributions.


We bet you recognize some of these brand identities

Your brand becomes a part of your company’s identity, and if done right, it becomes a part of your customer’s identity too. Your brand plays a large role in the decision making of consumers. In many cases, the reason why consumers choose your company over another one is because they see part of themselves in your brand.

Coming up with a unique brand that will work effectively for your company takes a lot of time and effort. When it comes to branding, you don’t want to follow the beaten path. Look at your brand and ask yourself if it makes a clear promise, has a unique look, and sticks in people’s heads.


Looking to improve your company’s brand but need some help? We have over 20 years of marketing expertise, and have been able to use that to help businesses of all sizes craft integrated content marketing plans - even Fortune 500 companies! You can contact us by visiting us at our website or calling 617-576-3100.
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