Blue Wave Marketing Blog

Why Your Business Needs Video Marketing

by Laura Saeli on May 28, 2015 9:04:00 AM

published on May 28, 2015 9:04:00 AM

A vital asset to any business or brand is having a strong, meaningful connection with its consumers. Video Marketing allows this to happen by giving companies like yours the opportunity to interact with its consumers and allowing them to better understand the company and feel comfortable with it.

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Video provides businesses with a unique platform that can strengthen consumer relationships and turn leads into potential customers. 

Here are 5 important reasons why your business needs video marketing:

  1. Easily Accessible

Now that the major search engines give a lot of value to video content, video has easy SEO capability. If your business features a video and an article about the same keyword, the video has a significantly higher chance of ranker higher with searches.

  1. Faster Distribution

With so many different video distribution sites, sharing videos has become faster and easier than ever. Video-sharing sites such as YouTube and Vimeo allow businesses to post and share their videos and expand the reach of their brand.

  1. Personalized Experience for Consumers

Video provides you with the power to represent your business the way you want it to be interpreted by consumers. Through video, you can guide viewers to different parts of your website and put a personalized face or image to your business.

  1. Eye-Catching

People can be lazy when it comes to reading text or simply hearing audio ads. Visuals and graphics instantly grab people’s attention.

  1. Proven Successful

According to Forrester Research Group, video is 53 times more likely than text pages to appear on the first page of a search engine.

 

When Creating a Video…

Remember to:

  • Keep it short
  • Make it engaging & entertaining
  • Visually appealing
  • Include a call to action
  • Don’t forget contact info

 

If you’re interested in using video marketing for your business, visit our website or call us at 617-576-3100.

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